Lenovo:
Torture tests

Versus partnered with EP+CO, to concept and craft a unique approach to the traditional product demo, that would highlight the thinkpad's tough features in unusual ways.

Basically, we beat the hell out of it.

Led by Versus director Juan Delcan, the team first engaged beat box legend Rahzel of the Famed hip hop group The Roots to create an original beatbox and music video based on the different torture tests we would be putting the laptop through. The idea was to play the actual video while conducting the tests, there would be no question that the laptop survived. And survived it did... barely