The Craft
Versus captured game anticipation by taking a stylized journey across Brooklyn. We used unique animations, typography, and mixed media to insert players into textural elements within the borough, creating a fantastical experience that’s as limitless as the Nets’ future.
In addition to the game opening video, Versus created a seamless and immersive in-arena experience by building an on-court screen takeover to spotlight key moments in the Game, using animation to create a unique energy across the stadium.