Change Pays

Aimed at a global audience, Versus worked with director Danielle Katvan and Publicis to visually convey that gender equality in the workforce not only makes the world a better place.

It also makes financial sense.

160 girls, an airplane hanger, and the largest crane in Canada

The live-action spots featured 160 girls addressing camera with confidence and authenticity, to convey that the numbers tell a different story about equality. These girls then bring these numbers to life by literally forming a human pie chart that represents the vital statistics that people ignore. Juxtaposed with building graphics, these spots bring to life the stunning humanity that lies within the numbers.

change pays

Putting the spotlight on gender equality in the workforce for S&P, with the first of its kind series of spots, featuring human pie charts.

Aimed at a global audience, Versus worked with director Danielle Katvan and Publicis to visually convey that gender equality in the workforce not only makes the world a better place.

160 girls, an airplane hanger, and the largest crane in Canada