JBL Audio

Sonic Stories

JBL ambassadors share their biggest influences while exploring the power of sound.

The Challenge

Create a digital and social presence for JBL focusing on the power of sound.

 

The Creative Solution

Partnering with JBL ambassadors, such as Championship winner Giannis Antetokounmpo, legendary women’s basketball player Candace Parker and transcendent gamer Nadeshot, we were able to tap into their stories featuring personal sonic cues that transported them to those moments, which were then brought to life through animation.

 

The Craft

Versus conducted talent shoots with minimal on-site staff due to COVID-19 while the clients participated remotely. We brought energy to the live action through the integration of fluid illustration and animation that felt both grounded and also more like a vivid memory than an abstract or cartoonish world. Rather than transitioning through hard cuts, we chose to weave in and out of our live action and animation, seamlessly building out our story through layers of visual and audible texture.

The Results

Over 5 Million engagements to date across all social channels, JBL has far exceeded their initial social engagement goals and any other social campaigns to date.