We took the message and blew it out with a groundbreaking visual explosion of PSA goodness.
With ‘Cross the Line’ Versus created a high energy live action spot, mixing footage with photo-real CG, Motion GFX, and VFX, all in order to visualize a bold, dramatic narrative about how some lines should never be crossed. Making a parallel between the look of our film with that of the mindset of an intoxicated rider, Versus blurred the lines to mimic the abstract and unhinged world of an out-of-focus driver to bring home the point that you need to be smart and don’t drink and ride.