Fighting the stigma around addiction, one story at a time.

The Challenge

Change the negative perception of addiction and recovery via digital and social media outreach.

The Creative Solution

We Created a :90 second animated video that told the true story of Dylan, who became addicted to painkillers, and explains his journey to recovery.

The video illustrates the Phoenix House recovery process including help from friends and family, therapy and support groups, and establishing healthy habits and self-care.