Fighting the stigma around addiction, one story at a time.
Change the negative perception of addiction and recovery via digital and social media outreach.
The Creative Solution
We Created a :90 second animated video that told the true story of Dylan, who became addicted to painkillers, and explains his journey to recovery.
The video illustrates the Phoenix House recovery process including help from friends and family, therapy and support groups, and establishing healthy habits and self-care.
We partnered with award-winning illustrator Jordan Bruner to create rich and textured illustrations that would later be used to bring Dylan and his friends to life. This multi-stage design process began by honing in on the character style, breaking out the look across each of the characters that made up his support group, and then animating each in engaging yet human and relatable ways.