S&P

Change Pays

Putting the spotlight on gender equality in the workforce.

Illustrate that gender equality in the workforce not only makes the world a better place, it makes financial sense.

Aimed at a global audience, Versus partnered with Publicis, director Danielle Katvan and Harbor, on the S&P “#ChangePays” campaign.  Aimed at a global audience, the “#ChangePays” campaign was conceived to bring S&P’s message to light with the help of 160 girls to put a face to the numbers creating human pie charts, using real data to demonstrate that change pays.

The live-action spots featured 160 girls addressing camera with confidence and authenticity, to convey that the numbers tell a different story about equality.  These girls then bring these numbers to life by literally forming a human pie chart that represents the vital statistics that people ignore.  Juxtaposed with building graphics, these spots bring to life the stunning humanity that lies within the numbers.