The Craft

We directed a three-day tabletop shoot to capture video and stills of the various surgical instruments, with a rapid six-week post-production turnaround to complete all deliverables. Each part of the campaign is a piece of the bigger picture; the Instagram Stories align with the Facebook videos, and all the work together drives home the message. By blurring the lines between the different aspects of the project and approaching the experience as a whole, Versus created a compelling integrated campaign with lasting impact.