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AT&T:

2020 MLS Tournament

The MLS is BACK, but with Covid concerns rising, and the sports world at a stand still, that meant that players would need to gather and quarantine at Orlando’s Walt Disney World for five weeks to participate in the MLS is Back tournament. Forced to play without crowds, the league was challenged to find a way to connect fans with the game and its players.

To solve this problem, Versus and Wassermann partnered with AT&T to turn the players into filmmakers, documenting the tournament, practices and day to day life in lockdown, and giving fans an unprecedented and intimate view of this historic tournament.

Project Components

Concept
Design & Animation
Live Action
Post Production

In total Versus is working with 10 MLS Superstars to feature more than 50 videos on their Instagram and Twitter channels during the tournament, enabling AT&T and the MLS to capture and share this historic moment with fans worldwide, as it occurs.

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