The Home Depot:
The Home Depot and 22squared recently partnered with Versus on Home Depot’s Summer-long Fire Safety and Air & Water Quality Campaigns. These extensive social campaigns, featured on HomeDepot.com, Facebook, Snapchat, and Pinterest were created to drive awareness of Kidde fire safety products, as well as THD’s vast catalogue of air and water filtration products, bath fans and the filtration subscription program at THD.
Versus was tasked with designing a style that leveraged messaging that educated the audience and influenced them to consider THD as the place where they could find all the products that their family needs to keep their home safe.
To create this own able, versatile, and unique look, Versus Executive Creative Director Justin Barnes leaned into a 3D heavy, type re-enforced style, with distinct focus on messaging and products. The bold orange pallet born from the Home Depot brand brought a unique and visually striking look that emphasized the product being featured. Type was kept bold and blocked lending bold attention to the messaging while the animation guided the viewer through the narrative.