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History Channel :

High Altitude

Following on the heels of their successful Infiniti Co-Branded campaign, Versus and History Channel have partnered on a new co-brand for Citizen Watch, entitled High Altitude History.

Project Components

Concept
Design & Animation
Live Action
Post Production

For this campaign, which included both :30 and :20 second spots, Versus created an informative and dynamic look at the life and climbs of Sir Edmund Hillary. Using a mixture of photo projected 3d and full cg models, the team at Versus created an immersive and engaging 3d world with a real and dramatic sense of scale and height. Motion graphics were then layered into the picture throughout the journey to re-enforce the voice over and messaging.

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