WCS:
Instagram Campaign
Versus and Edelman recently collaborated on a series of thirteen Cinemagraph Instagram posts for the Wildlife Conservation Society’s #WeGotThat online campaign.
Project Components
Concept
Design & Animation
Live Action
Post Production
To create these posts Versus used a multi-tiered technique of cutting apart and rebuilding the photos, putting them into 3d space, and then adding in atmospheric life. Individually each measured on its own would succeed in creating a parallax motion, but when used correctly together, Versus was able to add a sense of wonder that captures the awe that these animals inspire when viewed in person.
The Wildlife Conservation Society’s #WeGotThat campaign has run on both the WCS social platforms and on the social platforms of signature partners including The Bronx Zoo.