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Instagram Campaign

Versus and Edelman recently collaborated on a series of thirteen Cinemagraph Instagram posts for the Wildlife Conservation Society’s #WeGotThat online campaign.

Project Components

Design & Animation
Live Action
Post Production

To create these posts Versus used a multi-tiered technique of cutting apart and rebuilding the photos, putting them into 3d space, and then adding in atmospheric life. Individually each measured on its own would succeed in creating a parallax motion, but when used correctly together, Versus was able to add a sense of wonder that captures the awe that these animals inspire when viewed in person.

The Wildlife Conservation Society’s #WeGotThat campaign has run on both the WCS social platforms and on the social platforms of signature partners including The Bronx Zoo.

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