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Pro Fighters League:

Launch Video

Versus, in collaboration with strategic and creative agency BrandPie, recently released a high energy film, announcing the launch of a major new sports league. The Professional Fighters League is debuting the world’s only mixed-martial arts (MMA) league in January 2018 with a $10 million prize pool across seven weight classes.

Project Components

Design & Animation
Live Action
Post Production

The new league is open to all professional MMA fighters worldwide, gives every fighter an equal and fair shot, and provides fans the excitement and transparency of a true sport.  Fighters will participate in one of seven weight classes and compete in regularly scheduled fights throughout a season.  At the end of the regular season, fighters with the best records will advance to a “win-or-go-home” post-season playoff tournament.

Starting from Brandpie’s brand positioning, Versus designed, animated, and edited a powerful and explosive film that immediately caught the eye of the MMA audience.

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