Let the Kids Play
MLB worked with Versus and Director Damien Drake to create the 2019 “Let the Kids Play” campaign. This campaign was conceived to spotlight Major League Baseball’s fresh crop of superstars and their off-the-field personalities.
The creative establishes a news conference setting that contains a back-and-forth banter of trash-talking, competitiveness and bragging with the game’s brightest young stars. Among them, Mike Trout, Aaron Judge, Giancarlo Stanton, Carlos Correa, Francisco Lindor, Ronald Acuña Jr., Christian Yelich, Shohei Ohtani and others.
The players mostly had to be shot separately, as given their chaotic schedules, it wasn’t possible to get all of them in the same room together. Despite that, the players ran with the material, often improvising their lines. One completed the Versus team was brought in to create a uniform press conference look, as well as composite all the individual scenes into one fluid and seamless conversation.
The spots generated a great deal of conversation on all of MLB’s social channels, as well as a pick up in Adweek. MLB followed its success launch with additional posts featuring outtakes and additional footage. In addition to its on-air and digital launch, the spot is running in ballparks across the league throughout the season.