The Nike LunarEpic Flyknit is built for the future of running and those who dare to lead it, so promoting this revolutionary sneaker is no small task. That is why Nike and Portland agency, After All, turned to the artists at Versus to match the precision-tuned performance of the sneakers in 5 spots for social media and their OOH campaign.
Each individual piece for this campaign featured a serious runner in motion, looking fiercely determined, and working hard to keep in shape. The action then transitions to what they are actually feeling as they run, which is lighter, faster, stronger, bigger, and more carefree. The Nike LunarEpic ‘Looks Like / Feels Like’ campaign launched on Youtube and Snapchat and was featured on Nike’s signature digital billboard on 34th Street near Madison Square Garden.