Lunar One Shot
Working directly with NIKE and the west coast production company, AFTERALL, the team at VS. helped to design and launch 3 one minute spots to debut the new NIKE LUNAR ONE SHOT shoe. VS. was tasked with developing a look and feel that captures the shoe in an iconic distinctive way, while supporting the LUNAR ONE SHOT’s product benefits: Lightweight, Flex and Feel.
The resulting treatment kept the look universal across all three spots while allowing for color, feature and animation differences to create a sense of individuality between them. VS. also provided extensive cleanup & rebuilding of live action plates, as well as graphic and color treatments.