The nonprofit rehab organization Phoenix House, partnered with Versus on a new campaign that aims to change the negative perception of addiction and recovery through a :90 second animated video and corresponding social media campaign. The video tells the story of Dylan, who became addicted to painkillers, and explains his journey to recovery. The video illustrates the Phoenix House recovery process including help from friends and family, talk therapy and support groups, and establishing healthy habits and self-care.
Versus partnered with award-winning illustrator Jordan Bruner to create rich and textured illustrations that would later be used to bring Dylan and his friends to life. This multi-stage design process began by honing in on the character style, breaking out the look across each of the characters that made up his support group, and then animating each in fun, entertaining yet human and relatable ways.