Versus recently partnered with Time Inc. to expand the popular People and Entertainment Weekly brands into a one-stop streaming video network, the People/Entertainment Weekly Network. The People/Entertainment Weekly Network will be a free, advertiser-supported streaming OTT video service, primarily defined by long form programming consisting of celebrity, pop culture, lifestyle and human interest series, specials and live events. Launching landscape of digital platforms and devices, the network will offer more than 100 hours of original programming, including new programming daily, and a robust library of more than 50 hours of content.
Versus was brought aboard to help with naming, as well as in defining the brand and its visual identity for programing, print, and digital. This resulted in a comprehensive branding exercise, complete with logo design, color and font selection, marketing templates, collateral, and style guide.