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CBS NFL:

Opening Game Animation

Anything can happen on Thursday Night and that’s exactly what CBS Sports wanted to convey when they challenged Versus to create unique animated segments for all CBS Thursday Night Football broadcasts during the 2017 season.

Project Components

Concept
Design & Animation
Live Action
Post Production

Versus has been tasked with creating minute-long topical animated segments to start each game. Given the explosive and unpredictable nature of the NFL games the project was set up to keep the subjects fluid, thus allowing CBS to highlight the most pivotal players or matches in a given week. With this in mind, the topic for each segment is selected one week out, with Versus tasked to design, animate, edit, score and sound design the piece prior to game-time on Thursday.

While football graphics tend to be skewed toward testosterone and in-your-face 3D, Versus has steered away from that and treated this project more like weekly independent films. Juggling styles, tones, and their animated techniques has allowed Versus to properly spotlight each week’s story, while also allowing them to juggle the pressures and perils of creating on a tight deadline.

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