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Unicef Tap:

Selena Gomez

Working with the nonprofit UNICEF, Versus created a series of Spots promoting the Celebrity Tap campaign that has raised more than $2.5 million for clean water projects through UNICEF. The campaign has celebrities bottle their own tap water from their homes for a sweepstakes benefiting the UNICEF Tap Project. Supporters of the UNICEF Tap Project can enter to win a limited-edition “Celebrity Tap Pack,” a one-of-a-kind case of custom-made water bottles featuring tap water from the homes of each celebrity advocate, all the while raising vital funds for UNICEF’s clean water and sanitation programs.

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