Talk to Zyrtec
To celebrate the launch of the Zyrtec Allergycast for Google Assistant, Society and Versus concepted and created a beautiful :15 spot featuring top seasonal allergies and their symptoms in a campaign entitled, the ‘Art of Allergies.’
With the Zyrtec Allergycast, all users have to do is activate Google Assistant then ask Google to talk to Zyrtec, which will then bring up the Zyrtec app and open up interaction on allergy information, including information like the pollen count, the local weather, and the predominant allergens that can be found in the area.
To define the art of allergens such as sunflowers, asters, chrysanthemums, daisies and more, Versus used a mix of vector based design and both 2D and 3D animation to create a Kaleidescopic effect that tied together the Zyrtec bottle and oral arrangements Flower in a seamless and cohesive style.
The Versus team worked vigorously with the agency to define this look, knowing how crucial finding the right balance between beauty and atmosphere would be. Once solidified, the Versus animation team that dove in to ensure that the spot as a whole felt like one continuous building thought, with transitions between scenes that cleverly and unexpectedly arrived that the Google Home Assistant.
Versus was responsible for the design, animation, and editorial for this campaign, which has been running on-air and online in support of the Allergycast launch this spring.