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Merck:

The Super Bugs

Versus, Weber Shandwick, and Merck recently teamed up to introduce viewers to the CDC’s top five most threatening superbugs in a truly unique way.  This first of its kind, five episode series was created to educate people about the superbug issues we face in an enticing and entertaining way.

 

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To truly capture what goes on under the microscope, Versus then illustrated his many tales, creating the animated adventures of superbugs such as MRSA, CRE, C difficile, and Pseudomonas Aeruginosa.  Each animated pathogen was personified in a distinctly styled character and then animated to highlight their role in causing life-threatening diseases.To provide a Merck’s distinct point of view, Director Zack Resnicoff interviewed Merck’ lead researcher, Terry Roemer, describing his experience on the front lines of the battles with these deadly diseases.

To provide a Merck’s distinct point of view, Director Zack Resnicoff interviewed Merck’ lead researcher, Terry Roemer, describing his experience on the front lines of the battles with these deadly diseases.

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