To celebrate the ‘re-launch’ of their 90s classic candy, Twix Cookies and Creme, Twix collaborated with The Shoe Surgeon for a custom-made Air Jordan Retro 1 inspired by the new treat.
To announce the collab, Weber Shandwick and Versus created a social-first :60 spot of a spoof sneaker show called Kicks V Kicks. Starring UCB Talent Dan Fox in both roles, this comedy spot is an absurdist take on two sneakerheads as they compare their most recent acquisitions — a Left or Right Twix Sneaker. Dan performed each role, in different clothes and hairstyles, allowing Versus to double-down on the same-but-different comedy.
Taking a cue from the classic Twix rivalry spots, each sneakerhead fights passionately for their side — the Left’s hidden leather textures under luxurious fabric panels vs the Right’s soft fabric exterior concealing incredible leather interior before, just for an instant, thinking the two shoes might just have something in common.