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E! Network:

Very Cavallari S2 Promo

Business is booming for Kristin Cavallari and so is the drama. To celebrate the return of the breakout hit show, “Very Cavallari,” E! Entertainment partnered with Creative Studio Versus on a high concept season 2 Launch campaign. Anyone that has followed Kristin since her days on The Hills/Laguna Beach knows that she is a prime example of someone who can do it all. To capture that very real idea, Versus set about to literally show her doing it all, and all at once!

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Concept
Design & Animation
Live Action
Post Production

For this VFX driven shoot, Versus Executive Creative Director Justin Barnes, and Versus Live Action Director Steve Weinzierl created a layered narrative that captured Kristin in all her elements, in all her glory. Shot in studio in Nashville, Tennessee, the team utilized motion control cameras to feature Kristin in stylized versions of her home and store, as she sets about building her empire. With each passing shot more and more Kristins were able to be layered into the final promos, which feature a literal representation of the army of Cavallaris that exists within this one powerhouse entrepreneur.

The Very Cavallari Season 2 Launch campaign launched as a series of single promos and will serve as a template for the entire second season of promo packages and key art.

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