If you crave real stories then Vanity Fair is the place to go. With the best writers, exclusive access, and endless twists and turns, they will take you deeper into the shadows, beyond the flashy lights of fame and fortune, to see when power corrupts and fairy tales unravel. Together, Vanity Fair and ID have partnered to create VANITY FAIR CONFIDENTIAL and reinvent the mystery format, with true stories ripped straight from the pages of the magazine and told only as they can tell them.
For their sophomore season, ID and True Entertainment turned to Versus create the launch campaign, promo toolkit, and show cold open, with Versus handling script writing, design, animation, and editorial throughout. Having created the online brand identity for Vanity Fair, Versus was able to create a promo that was a perfect marriage of content creators, equally faithful to the VF visual identity and ID tone. The key for the campaign was to spotlight how the stories in this series reflected Vanity Fair’s dedication to the truth and to quality storytelling – something that aligned perfectly with ID’s mission and values.